Marketing courses are everywhere these days. With the internet and technology growing by leaps and bounds, there is more demand for competent, online marketing professionals. The only trouble is figuring out where to start. Luckily, with a host of great online marketing courses available today, the task is made much easier. So how do you know which marketing courses to consider?
The following list contains free email marketing courses in several disciplines and niches. If you enjoy digging into one area, in particular, this is a quick table of Contents to jump to that area, if you like online marketing courses and have completed a digital media marketing certification course, then the subjects listed below are the ones you might like to check out. There is also a list of links at the end that will take you to all the sites listed above. For those who would like some variety, I've listed the complete six categories below as well.
Attaining an ad word or PPC Certificate is the first step to gaining more exposure for your business. Completing this certification allows you to write and submit search engine ads for Google, Yahoo, and other search engines. This means that you could be earning some real money very quickly and being able to control your own destiny as far as how much you earn from your marketing efforts is very appealing. However, this is a detailed overview of the program and you should definitely review the details for complete information.
An analytics package is the second thing you should consider if you want to be successful online. This program consists of free ebooks and a host of other resources that include a blog and website that display daily analytics data. The data shows you which of your marketing strategies are paying off, which are not doing so well, and which of your competitors are getting most of the attention. Therefore, this program consists of a host of tools that help you track everything that is happening with your website.
The third item on the list of things to look for is a media marketing certification. The media marketing coursework will teach you to create press releases, write SEO articles, write sales letters, submit press releases, distribute press releases, and do social media marketing. All of these are essential for any serious Internet marketer looking to turn an offline business into a digital operation.
The fourth item on the list of things to look for is six months of membership to one of the various digital marketing companies out there. Six months of monthly access to one of these companies means that a digital media marketing professional can work on their marketing efforts without having to worry about having to learn new skills or trying to get their old ones back in shape. A six months membership is also ideal for marketing professionals who have been working in the field for several years and need to keep their skills sharpened to stay relevant in the competitive market.
The fifth item on the list is a comprehensive digital strategy course. The digital strategy course should give you not only the ability to write effectively but also to formulate a comprehensive digital marketing plan and accomplish your goals over a long period of time. A good digital strategy course should teach you how to write keyword-optimized content, master content optimization techniques, and learn about link-building techniques that generate quality traffic to your site. You should also be able to learn about the various ways to track your results, track the progress of your campaigns, and see where you are in terms of learning and maturing as a marketer.
The sixth and final thing that you should look for in the six-month membership is a one-on-one session with a digital marketing professional. During this one-on-one session, the digital marketing professionals should be able to go over all of the things that were discussed in the lesson plan. They should be able to go over what keywords you should use, what types of articles and websites you should use them on, what social networks you should use to promote yourself, and what SEO techniques you need to use to get your website up in the rankings of the major search engines. This one-on-one session will provide the insight you need to grow professionally as a marketer and help you achieve the goals you have set for yourself.