With restrictions on the sales and marketing of cigarettes, tobacco companies have expanded and promoted non-cigarette tobacco products (sometimes called “other tobacco products” or OTP). These products also may have strong youth appeal, offering milder-tasting and sweet flavored varieties of tobacco.
While all tobacco and nicotine products fall under the Food and Drug Administration (FDA)’s regulatory authority, not all are regulated the same. For example, while flavors other than menthol in cigarettes have been prohibited since 2009, the only other products with any flavor restrictions are cartridge-based e-cigarettes, which can now only be sold in tobacco and menthol flavors.
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Non-cigarette tobacco products include, but are not limited to:
Cigars, cigarillos, and little cigars. The FDA defines a cigar as “a roll of tobacco wrapped in leaf tobacco or in a substance that contains tobacco.” However, there are several different types of cigars, some of which (“little cigars” or “filtered cigars”) are virtually indistinguishable from cigarettes.
Many are sold for less than $1 and come in sweet and fruity flavors that appeal to youth. Learn more in the Campaign for Tobacco-Free Kids’ report Not your Grandfather’s Cigar and the Truth Initiative’s Cigars: Facts, stats, and regulations.
Smokeless tobacco (e.g. snus, chew, dip, snuff). These products are not smoked but places between the gum and the cheek or lip.