This Course on Udemy is among the most popular online digital marketing courses with more than 200,000 satisfied students having taken this digital marketing course. With a comprehensive list of topics covering everything you could ever possibly need to know about digital marketing, this course can teach you everything you need to know. With a full complement of multimedia lessons, loads of well-researched and practical articles, and hundreds of supplemental resources, this course delivers in-depth knowledge of all facets of digital marketing. If you are an internet marketer who is looking to broaden your horizon and learn about digital marketing, this course is for you.
What are the topics covered? The first two sections of this course look at search engine optimization and paid search campaigns. You will get a thorough introduction to the core concepts of SEO and paid search campaigns. Then we move on to web analytics and digital marketing. You will learn about web analytics such as Google Analytics, Google Webmaster Central, and Yahoo Webmaster Tools. We will also explore how these tools can help you find out the effectiveness of your current PPC strategy and help you improve on your campaign results.
The third section of the course looks at digital analytics and PPC and how it impacts your paid marketing strategies. This part of the course includes several free online tutorials, video lessons, and podcasts. We look at landing and on-page SEO techniques. We discuss page optimization, keyword research, link building, and pay-per-click strategies. This section also goes over digital analytics programs such as Google Analytics, Google Webmaster Central, Yahoo Webmaster Tools, and more. Throughout this entire section of the course, you will be provided with detailed learning guides, practice tests, and an assessment.
The fourth segment of the course covers social media marketing strategies. Social media marketing is quickly becoming one of the most popular and effective methods used in Internet marketing. The course includes several free tutorials, video lessons, and podcasts teaching you how to effectively use social media tools such as Twitter, Facebook, YouTube, Digg, StumbleUpon, and more to promote your website. You will also learn about key phrases and keywords that are used in different types of advertising. Keywords for successful marketing campaigns are also explained throughout these courses.
The fifth segment covers completed within a specific time period, commonly referred to as completion. This term is often used in online courses or training modules but is often used in digital marketing seminars. Completion refers to when a person has successfully completed the requirements of the module and is certified in the marketing field. This segment provides several free tutorials and video lessons provides a final evaluation and provide links for additional study materials.
The sixth segment teaches you the core courses that all other modules must begin with. Core courses include keyword analysis, keyword research, social media optimization, content optimization, link building strategies, keyword placement strategies, web analytics, ad positioning, article optimization, and website optimization. A few free tutorials are provided in these core courses. Video lessons from experts in the field of digital marketing are also provided. Completion of the core courses required to become a professional in the field of search engine optimization is often completed within 24 months of starting the course if it was started early. Those who take a yearlong course, typically complete it within three years.
The seventh course teaches you how to apply the concepts you have learned throughout the core courses. Hands-on practice of applying each of the strategies taught during the core courses is provided through practice tests and quizzes. These tests are based on the strategies you have studied in the modules. Once you pass the quiz, you receive a certificate of completion. Students who do not pass the quiz are allowed to keep their certificate but must complete one additional digital marketing courses. Test study guides are also provided as part of the graduation packages.
Of course, before you can take any of these seven basic marketing courses, you must first enroll in a certificate program. Certificate programs are designed to teach you the latest digital marketing strategies that focus on content optimization. With the certificate program, you gain valuable insight into the newest web analytics tools and methods.